- Roxanne Barton
Is eMail marketing dead?
Updated: Oct 29, 2019
No, eMail marketing is not dead.
If anything eMail marketing has become an extremely efficient marketing tool in our overly saturated internet era, reaching a larger target audience in an efficient and effective manner. It provides the highest return of all marketing methods and remains the best way to build brand awareness, keep yourself at the front of client’s minds, and convert leads to sales.
On average, real estate companies see a 4300% ROI when it comes to email marketing.
Not only do emails not get thrown in the trash can as often, but they can also be saved and revisited in the future or easily shared with a friend / family member who may be interested in the content you are providing. By implementing the correct email marketing campaigns in your real estate business, you can ensure you’re connecting directly with your target audience.
Here are a few reasons why
Increased ROI: The return-on-investment (ROI) for email marketing campaigns far outweighs virtually all other marketing tactics combined.
Increased conversion rate: Email’s conversion rate is nearly three-times more effective and has a 17% higher average conversion value than social media platforms.
It's preferred by most: Almost 75% of real estate consumers prefer to receive commercial communications over email rather than traditional mail or phone calls.
It's mobile friendly: Nearly 80% of all smartphone users ages 18–44 say that email is the most important function on their device. Success Path found that 20% of all real estate searches on Google are made from Smartphones.
It's proven: Over 50% of today’s marketers consider email to be their number-one digital channel.
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